Welcome to Sales Savvy – where we can help you sell without compromising your sanity or integrity. When sales are slow or inconsistent, we help B2B professionals create a a smart, authentic sales plan and discover the confidence to put it into action.

Let’s plan your sales success together.

When sales are slow, it’s frustrating. Getting clients is great – but getting them consistently would be so much better. To attract people, it feels like you have to be everywhere on social media, trying to share what you do with the world but seeing no results. But if you’ve never been trained on sales and you get confused between sales and marketing – what can you do to get ahead? How can you get more clients regularly without overwhelming yourself?

We’re Sales Savvy and we can help you make that happen. Led by sales expert of 28+ years, Liz Rossilli, we help women B2B professionals like you fearlessly increase your sales without compromising your sanity or integrity. Having turned thousands of first conversations into valuable partners, clients, and sales, Liz guides everyone from business development managers to CFOs, and sales professionals on how to genuinely connect with and gain new, profitable clients repeatedly – even if you’ve never been taught how before.

Through our personalized 1:1 training, ongoing accountability, and signature outreach system of sales scripts, processes, and resources, we can help you create a smart, authentic sales plan and discover the confidence to put it into action. Through our authentic, complete reinvention of “cold-calling,” we can show you how to build strong, sincere relationships that increase sales, grow your business, delight clients, and help you love what you do even more.

We deliver that kind of true partnership because we know that being an entrepreneur can be lonely and isolating. That’s why we’re here to help you stop feeling worried about selling and being stuck without the skills, plan, and mindset to bring in the clients you need to grow. Together, we can help you feel empowered to proactively connect, sell, and celebrate that new, exciting chapter in your business that lies ahead.

So, if you’re ready to get savvy, let’s plan your sales success!

Do you ever feel like you have to “do it all?”

For so long, I felt this way, too. I used to think that growth in my business could happen only by building it one brick at a time – doing it all myself. “The right way” was about me, making mistakes, learning from them, but never feeling like I could have a partner in the process. Success felt like a solo pursuit – a singular responsibility.

But 28 years and 8 businesses later, I’ve learned that the journey doesn’t have to be so lonely. In fact, I’ve grown more and more as I’ve invested in relationships, resources, experts, and simply the value of realizing that success is only better when it comes through the support of people cheering you on.

That’s why I founded Sales Savvy in 2021 after a long career in sales: so you can have that kind of perspective and partner on your side – so your journey in business can be a better, less lonely one than I once thought mine had to be.

From the early days of my family’s business, to working for startups, corporations, Avon, and my own enterprises, I’ve sold everything from $1M of pens to $40 jewelry out of the trunk of my car. I’ve learned how to sell from every angle, and more importantly, build the lasting, authentic relationships that bring in regular, reliable sales and create lifelong connections. And in just the past 10 years, I’ve read and studied more than 100 books on sales, marketing, and business. I’ve poured every best practice I know and everything I’m still learning into what we do at Sales Savvy.

Because even if you’re not comfortable with sales or you don’t know how to get your message out there, I believe that you can create new growth in your business. You can have an action plan that works for you to bring in consistent clients and feel good about your work. And you deserve to have a guide that can help you make those things happen and cheer you on every step of the way.

That’s who I’d love to be for you. I’m here to celebrate the wins with you and be a partner who’s invested in helping you reach them. Because you deserve to get the right knowledge not just from an expert – but from someone who believes in you and your business – and someone who gets the journey because they’ve walked it before.

So wherever you with sales right now, know that you don’t have to keep working on it alone. Let’s get you savvy together.


President, Sales Savvy

Sales Consultant